Media planning & buying
Every touchpoint. Captured.
We orchestrate like maestros to drive awareness, command attention and convert it to measurable performance.
Media planning & buying
Every touchpoint. Captured.
We orchestrate like maestros to drive awareness, command attention and convert it to measurable performance.
Integration
Joined-up planning. Connected activation.
We act as the single front door to navigate the complex commerce media landscape. By synchronising retail, digital, social, OOH and in-store media, we eliminate wasted spend and make every investment work harder.
Our approach combines rich consumer and retail insights with media consumption data and proprietary performance trends, to connect brands with the right consumers, through the right media, with the right message, to drive awareness through to purchase.
Integration
Joined-up planning. Connected activation.
We act as the single front door to navigate the complex commerce media landscape. By synchronising retail, digital, social, OOH and in-store media, we eliminate wasted spend and make every investment work harder.
Our approach combines rich consumer and retail insights with media consumption data and proprietary performance trends, to connect brands with the right consumers, through the right media, with the right message, to drive awareness through to purchase.
Balance
Commerce media has evolved faster than most brands' ability to fully harness it.
In this new era of advertising and ever-increasing fragmentation, the sweet spot is finding the right balance between data, tech, and media.
We help brands make confident decisions, keeping pace with innovation while combining rigorous testing and learning with trusted channels to maximise the impact of every investment.
Balance
Commerce media has evolved faster than most brands' ability to fully harness it.
In this new era of advertising and ever-increasing fragmentation, the sweet spot is finding the right balance between data, tech, and media.
We help brands make confident decisions, keeping pace with innovation while combining rigorous testing and learning with trusted channels to maximise the impact of every investment.
Balance
Commerce media has evolved faster than most brands' ability to fully harness it.
In this new era of advertising and ever-increasing fragmentation, the sweet spot is finding the right balance between data, tech, and media.
We help brands make confident decisions, keeping pace with innovation while combining rigorous testing and learning with trusted channels to maximise the impact of every investment.
Process
How we capture brand growth.
Process
How we capture brand growth.
Process
How we capture brand growth.
Stage 1
Audience & category understanding
Over 18 years, we’ve solved thousands of brand challenges, giving us a deep knowledge of category nuance, consumer behaviour and the levers that drive performance.
Stage 1
Audience & category understanding
Over 18 years, we’ve solved thousands of brand challenges, giving us a deep knowledge of category nuance, consumer behaviour and the levers that drive performance.
Stage 2
Retailer assessment & collaboration
Leveraging an unrivalled top-to-top retailer network, we remove silos to connect brand strategy with retail insight, establishing our clients as strategic partners to retailers, not just media buyers, through shared priorities & mutual value, with scaled visibility & enhanced trust.
Stage 2
Retailer assessment & collaboration
Leveraging an unrivalled top-to-top retailer network, we remove silos to connect brand strategy with retail insight, establishing our clients as strategic partners to retailers, not just media buyers, through shared priorities & mutual value, with scaled visibility & enhanced trust.
Stage 3
Channel selection, execution & optimisation
We plan with precision to deliver priority objectives, trading £1.9m of commerce media daily in one connected system across 50+ media partners to reflect the true omnichannel journey
Stage 3
Channel selection, execution & optimisation
We plan with precision to deliver priority objectives, trading £1.9m of commerce media daily in one connected system across 50+ media partners to reflect the true omnichannel journey
3Cs
The 3Cs of media planning & buying.
Our proprietary planning tool 3Connect by Plan-Apps ensures that every decision is rooted in real consumer behaviour and planned without channel bias to enable measurable impact. Each campaign is implemented by a team of experts to ensure we deliver against each of our 3Cs.
3Cs
The 3Cs of media planning & buying.
Our proprietary planning tool 3Connect by Plan-Apps ensures that every decision is rooted in real consumer behaviour and planned without channel bias to enable measurable impact. Each campaign is implemented by a team of experts to ensure we deliver against each of our 3Cs.
3Cs
The 3Cs of media planning & buying.
Our proprietary planning tool 3Connect by Plan-Apps ensures that every decision is rooted in real consumer behaviour and planned without channel bias to enable measurable impact. Each campaign is implemented by a team of experts to ensure we deliver against each of our 3Cs.
Consumer-centric
We identify and prioritise high value growth audiences for your brand objectives and build a media strategy around them.
Consumer-centric
We identify and prioritise high value growth audiences for your brand objectives and build a media strategy around them.
Channel-agnostic
We leverage media consumption data and Plan-Apps trends to select & execute the touchpoints that engage this audience and that are proven to deliver your objective.
Channel-agnostic
We leverage media consumption data and Plan-Apps trends to select & execute the touchpoints that engage this audience and that are proven to deliver your objective.
Commerce-led
We bring everything back to the point of purchase or decision. Ensuring retailer alignment while capitalising on right to win moments.
Commerce-led
We bring everything back to the point of purchase or decision. Ensuring retailer alignment while capitalising on right to win moments.
Technology
Powered by Plan-Apps: the operating system for commerce marketing.
As part of SMG, Plan-Apps is the technology that grounds our expertise. It fuels our strategic planning with over £1.3bn in performance trend data at the heart, while providing a central hub to view and manage commerce media campaigns across retailers, channels, and brands.
Technology
Powered by Plan-Apps: the operating system for commerce marketing.
As part of SMG, Plan-Apps is the technology that grounds our expertise. It fuels our strategic planning with over £1.3bn in performance trend data at the heart, while providing a central hub to view and manage commerce media campaigns across retailers, channels, and brands.
Technology
Powered by Plan-Apps: the operating system for commerce marketing.
As part of SMG, Plan-Apps is the technology that grounds our expertise. It fuels our strategic planning with over £1.3bn in performance trend data at the heart, while providing a central hub to view and manage commerce media campaigns across retailers, channels, and brands.
Let’s turn your media investment into measurable growth.
Let’s turn your media investment into measurable growth.
Built for commerce media. Supercharging brand growth.
© 2026 Capture. All rights reserved.
Built for commerce media. Supercharging brand growth.
Get in touch
60 Great Portland St, London, W1W 7RT
hello@capture.team
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© 2026 Capture. All rights reserved.
Built for commerce media. Supercharging brand growth.
© 2026 Capture. All rights reserved.