Measurement & intelligence
What drove performance and why. Captured.
True performance is about more than just conversion. We deliver consistent, comparable, and credible measurement across the shopper journey, to give brands the clarity they need to prove and scale full funnel impact.
Measurement & intelligence
What drove performance and why. Captured.
True performance is about more than just conversion. We deliver consistent, comparable, and credible measurement across the shopper journey, to give brands the clarity they need to prove and scale full funnel impact.
Evaluation
Understanding the true impact of your investment.
Measurement and Intelligence is the engine behind our connected commerce media system. It does more than prove past performance. By uncovering media trends across full-funnel metrics, it helps brands understand what worked, why it worked, and where to focus next.
Whether integrated into our end-to-end media orchestration programme or used as a standalone service, we dive deep into data to contextualise results and reveal what’s really driving performance.
Evaluation
Understanding the true impact of your investment.
Measurement and Intelligence is the engine behind our connected commerce media system. It does more than prove past performance. By uncovering media trends across full-funnel metrics, it helps brands understand what worked, why it worked, and where to focus next.
Whether integrated into our end-to-end media orchestration programme or used as a standalone service, we dive deep into data to contextualise results and reveal what’s really driving performance.
Evaluation
Understanding the true impact of your investment.
Measurement and Intelligence is the engine behind our connected commerce media system. It does more than prove past performance. By uncovering media trends across full-funnel metrics, it helps brands understand what worked, why it worked, and where to focus next.
Whether integrated into our end-to-end media orchestration programme or used as a standalone service, we dive deep into data to contextualise results and reveal what’s really driving performance.
Transparency
Making sense of a fragmented picture.
As retail media networks and commerce capabilities continue to expand, brands are navigating multiple retailers, channels and platforms that all measure success differently. This fragmentation makes it harder to compare performance, justify investment and understand what’s truly driving results.
Using trusted test vs control methodologies, we provide the clarity brands need to optimise investment and scale performance with confidence.
Transparency
Making sense of a fragmented picture.
As retail media networks and commerce capabilities continue to expand, brands are navigating multiple retailers, channels and platforms that all measure success differently. This fragmentation makes it harder to compare performance, justify investment and understand what’s truly driving results.
Using trusted test vs control methodologies, we provide the clarity brands need to optimise investment and scale performance with confidence.
Transparency
Making sense of a fragmented picture.
As retail media networks and commerce capabilities continue to expand, brands are navigating multiple retailers, channels and platforms that all measure success differently. This fragmentation makes it harder to compare performance, justify investment and understand what’s truly driving results.
Using trusted test vs control methodologies, we provide the clarity brands need to optimise investment and scale performance with confidence.
Triangulated framework
No single metric tells the full story.
True campaign effectiveness can only be understood by connecting commercial outcomes, consumer behaviour and brand impact into a unified view.
We integrate incremental sales uplift, footfall, and brand impact to provide brands with the complete picture of their performance and how to optimise for the future.
Triangulated framework
No single metric tells the full story.
True campaign effectiveness can only be understood by connecting commercial outcomes, consumer behaviour and brand impact into a unified view.
We integrate incremental sales uplift, footfall, and brand impact to provide brands with the complete picture of their performance and how to optimise for the future.
Triangulated framework
No single metric tells the full story.
True campaign effectiveness can only be understood by connecting commercial outcomes, consumer behaviour and brand impact into a unified view.
We integrate incremental sales uplift, footfall, and brand impact to provide brands with the complete picture of their performance and how to optimise for the future.
3Cs
The 3Cs of measurement and intelligence.
Our insight services are grounded in our overarching philosophy. The triangulated framework ensures that we connect consumer metrics with retail results, providing consistent and comparable reports regardless of the channel in question.
3Cs
The 3Cs of measurement and intelligence.
Our insight services are grounded in our overarching philosophy. The triangulated framework ensures that we connect consumer metrics with retail results, providing consistent and comparable reports regardless of the channel in question.
3Cs
The 3Cs of measurement and intelligence.
Our insight services are grounded in our overarching philosophy. The triangulated framework ensures that we connect consumer metrics with retail results, providing consistent and comparable reports regardless of the channel in question.
Plan-Apps
Benchmarked against the industry’s largest commerce media database.
As part of SMG, all of our media evaluations are housed within the proprietary commerce media system, Plan-Apps, using consistent metrics that are contextualised against scaled category benchmarks. This provides one single source of truth through robust methodologies, with expert guidance on how to act on key learnings.
Plan-Apps
Benchmarked against the industry’s largest commerce media database.
As part of SMG, all of our media evaluations are housed within the proprietary commerce media system, Plan-Apps, using consistent metrics that are contextualised against scaled category benchmarks. This provides one single source of truth through robust methodologies, with expert guidance on how to act on key learnings.
Plan-Apps
Benchmarked against the industry’s largest commerce media database.
As part of SMG, all of our media evaluations are housed within the proprietary commerce media system, Plan-Apps, using consistent metrics that are contextualised against scaled category benchmarks. This provides one single source of truth through robust methodologies, with expert guidance on how to act on key learnings.
£1.3bn
media performance benchmarks
£1.3bn
media performance benchmarks
1.5k
touchpoints evaluated
1.5k
touchpoints evaluated
300
product category benchmarks
300
product category benchmarks
Let’s cut through the complexity.
Let’s cut through the complexity.
Built for commerce media. Supercharging brand growth.
© 2026 Capture. All rights reserved.
Built for commerce media. Supercharging brand growth.
Get in touch
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hello@capture.team
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© 2026 Capture. All rights reserved.
Built for commerce media. Supercharging brand growth.
© 2026 Capture. All rights reserved.