Taylor’s of Harrogate
Loud and proud: Stirring up NPD sales and unmissable awareness.
112m
impressions
22%
FSKU Uplift
£4.48
Brand ROI
Taylor’s of Harrogate
Loud and proud: Stirring up NPD sales and unmissable awareness.
112m
impressions
22%
FSKU Uplift
£4.48
Brand ROI
Taylor’s of Harrogate
Loud and proud: Stirring up NPD sales and unmissable awareness.
112m
impressions
22%
FSKU Uplift
£4.48
Brand ROI
Challenge
Orchestrating rapid trial in a crowded beverage category.
Introducing Caramelised Biscuit Brew into a highly competitive tea fixture meant Yorkshire Tea had to quickly validate its place on the shelf. We needed to orchestrate a launch that didn't just capture shopper attention, but delivered the immediate sales velocity required to prove its long-term value to retailers. The goal was to seamlessly connect awareness with conversion, turning early trial into a permanent fixture in the shopper's basket.
Challenge
Orchestrating rapid trial in a crowded beverage category.
Introducing Caramelised Biscuit Brew into a highly competitive tea fixture meant Yorkshire Tea had to quickly validate its place on the shelf. We needed to orchestrate a launch that didn't just capture shopper attention, but delivered the immediate sales velocity required to prove its long-term value to retailers. The goal was to seamlessly connect awareness with conversion, turning early trial into a permanent fixture in the shopper's basket.
Challenge
Orchestrating rapid trial in a crowded beverage category.
Introducing Caramelised Biscuit Brew into a highly competitive tea fixture meant Yorkshire Tea had to quickly validate its place on the shelf. We needed to orchestrate a launch that didn't just capture shopper attention, but delivered the immediate sales velocity required to prove its long-term value to retailers. The goal was to seamlessly connect awareness with conversion, turning early trial into a permanent fixture in the shopper's basket.
Insight
Unlocking the impulse treat moment for active 'newness' seekers.
To take the guesswork out of this launch, we looked closely at our key audiences: ‘Wandering Wellbeing’ and ‘Easy Energy’. What stood out was a compelling behavioural shift—89% of them are active "newness" seekers. They aren't driven by traditional routine; they are motivated by a desire for discovery and bold flavour profiles. We knew the path to purchase lay in tapping directly into that specific moment where taste and curiosity intersect.
Insight
Unlocking the impulse treat moment for active 'newness' seekers.
To take the guesswork out of this launch, we looked closely at our key audiences: ‘Wandering Wellbeing’ and ‘Easy Energy’. What stood out was a compelling behavioural shift—89% of them are active "newness" seekers. They aren't driven by traditional routine; they are motivated by a desire for discovery and bold flavour profiles. We knew the path to purchase lay in tapping directly into that specific moment where taste and curiosity intersect.
Insight
Unlocking the impulse treat moment for active 'newness' seekers.
To take the guesswork out of this launch, we looked closely at our key audiences: ‘Wandering Wellbeing’ and ‘Easy Energy’. What stood out was a compelling behavioural shift—89% of them are active "newness" seekers. They aren't driven by traditional routine; they are motivated by a desire for discovery and bold flavour profiles. We knew the path to purchase lay in tapping directly into that specific moment where taste and curiosity intersect.
Approach
End-to-end orchestration to close the gap between digital curiosity and in-store conversion.
To capture that impulse, we built a commerce-led strategy around unmissable impact. We activated the brand’s disruptive creative assets to saturate digital, social, and Out of Home channels, communicating premium taste credentials early on.
We then supported this top-of-funnel dominance with a sophisticated retargeting loop, following the consumer from their home screens right to the shop floor. Using retailer-specific messaging and disruptive in-store visibility - including barkers, floor stickers, and digital 6-sheets - we created a seamless, measurable transition from scroll to kettle.
Approach
End-to-end orchestration to close the gap between digital curiosity and in-store conversion.
To capture that impulse, we built a commerce-led strategy around unmissable impact. We activated the brand’s disruptive creative assets to saturate digital, social, and Out of Home channels, communicating premium taste credentials early on.
We then supported this top-of-funnel dominance with a sophisticated retargeting loop, following the consumer from their home screens right to the shop floor. Using retailer-specific messaging and disruptive in-store visibility - including barkers, floor stickers, and digital 6-sheets - we created a seamless, measurable transition from scroll to kettle.
Approach
End-to-end orchestration to close the gap between digital curiosity and in-store conversion.
To capture that impulse, we built a commerce-led strategy around unmissable impact. We activated the brand’s disruptive creative assets to saturate digital, social, and Out of Home channels, communicating premium taste credentials early on.
We then supported this top-of-funnel dominance with a sophisticated retargeting loop, following the consumer from their home screens right to the shop floor. Using retailer-specific messaging and disruptive in-store visibility - including barkers, floor stickers, and digital 6-sheets - we created a seamless, measurable transition from scroll to kettle.
Kirsty Minshall, Senior Shopper Marketing Manager, Taylor’s of Harrogate
“With multiple retailers and campaigns in play, it makes a huge difference having Capture alongside us. We plan campaigns together from the start, shaping ideas to make sure every activation delivers. Their deep understanding of the retail landscape and desire to explore new opportunities have enabled us to keep evolving our approach. Our partnership has allowed us to test, learn, and keep pushing what’s possible in commerce media, delivering some of our most impactful activations to date.”
Kirsty Minshall, Senior Shopper Marketing Manager, Taylor’s of Harrogate
“With multiple retailers and campaigns in play, it makes a huge difference having Capture alongside us. We plan campaigns together from the start, shaping ideas to make sure every activation delivers. Their deep understanding of the retail landscape and desire to explore new opportunities have enabled us to keep evolving our approach. Our partnership has allowed us to test, learn, and keep pushing what’s possible in commerce media, delivering some of our most impactful activations to date.”
Channels
Programmatic OOH
Commanding high-impact pre-shop awareness.
Digital Display
Prompting targeted digital product discovery.
Social
Igniting curiosity among newness seekers.
Around the store
Guiding shoppers to the fixture.
At the fixture
Securing final in-store conversion.
Channels
Programmatic OOH
Commanding high-impact pre-shop awareness.
Digital Display
Prompting targeted digital product discovery.
Social
Igniting curiosity among newness seekers.
Around the store
Guiding shoppers to the fixture.
At the fixture
Securing final in-store conversion.
Channels
Programmatic OOH
Commanding high-impact pre-shop awareness.
Digital Display
Prompting targeted digital product discovery.
Social
Igniting curiosity among newness seekers.
Around the store
Guiding shoppers to the fixture.
At the fixture
Securing final in-store conversion.
Let's start the conversation.
Built for commerce media. Supercharging brand growth.
© 2026 Capture. All rights reserved.
Built for commerce media. Supercharging brand growth.
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© 2026 Capture. All rights reserved.