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Capture to sponsor the main stage of GroceryAid’s Barcode Festival 2024

Join Capture this year at Barcode Festival as we take over the main stage, filled with chart-topping music from legendary DJ Pete Tong + more sensational acts to be announced soon.

As the UK’s leading commerce media agency, connecting brand and retail media to improve ROI on every channel across the marketing funnel, Capture, part of the SMG network, works with some of the leading FMCG brands globally including General Mills, McCain, Balhsen and more.


GroceryAid is a charity close to Capture’s heart; our Founder Matt Lee is one of their biggest advocates. Having been involved with the charity in a number of ways over the years, this year we’ll be sponsoring GroceryAid’s sell-out Barcode Festival alongside over 100+ FMCG brands to support the amazing work that the charity does.


We sat down with Matt to discuss our sponsorship at Barcode this year and why the charity is so close to our hearts.


Q: Matt, Capture is sponsoring the main stage at Barcode Festival this year. Can you tell us why you chose to support the event this year?

Absolutely. At Capture, we’ve always believed in the power of community and the importance of giving back. GroceryAid is an incredible organisation that has been supporting grocery colleagues for over 160 years, offering everything from financial assistance to emotional and practical support. These are the people who ensure our communities are fed and taken care of, especially during tough times like the COVID-19 pandemic. Supporting GroceryAid aligns perfectly with our values at Capture and SMG and allows us to contribute to a cause that directly impacts many lives.



Q: What makes GroceryAid’s mission so important to Capture?

GroceryAid’s mission resonates with us on several levels. Firstly, it’s about acknowledging the hard work and dedication of grocery workers, who are often overlooked. They are the unsung heroes who keep our daily lives running smoothly. Secondly, the comprehensive support that GroceryAid offers—from mental health services to crisis grants—is essential for helping individuals and families navigate difficult circumstances. By supporting GroceryAid, we’re helping to provide a safety net for those who need it most, and that’s something we’re incredibly passionate about here at Capture.


Q: What do you hope to achieve by sponsoring the main stage at Barcode Festival?

By sponsoring the main stage at Barcode Festival, we’re hoping to drive awareness of Capture and our services amongst an audience of over 5000 festival goers. We’ll be amongst several brand activations at the festival this year and hope to receive plenty of live feedback about our expertise in creating campaigns that drive brilliant results for brands, showcased by real examples.


Q: Can you share any specific plans or initiatives Capture has in place to support GroceryAid during the festival?

We have several exciting initiatives planned for Barcode Festival this year. We will have an interactive stand where you can come and win some amazing prizes for you and your team. To be in with a chance, make sure you enter your details at the stand and we’ll be in touch if you’re one of the lucky winners. We’ll also be wandering around during the day handing out lots of goodies so look out for our t-shirts with the Capture logo on them. Later on, make sure to head to the Capture Main Stage where you can catch our videos with more information about what we do and why we’re the leaders in this space.


Catch Matt and the team at Barcode Festival on Thursday 4th July at Magazine London. For more information about the festival and the work that GroceryAid does, head to the website here.



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