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Evaluations

Data is central to everything we do, and evaluations form the core of our business model at Capture. Using bespoke methodologies, we can understand the sales results of any campaign we manage, showcasing:

  • Impressions, across physical and digital media

  • Digital metrics from CTR to engagement

  • % and £ uplift across featured SKU, brand, and category

  • Media ROI

All evaluations are housed within our proprietary tool Plan-Apps, enabling brands to access a bespoke dashboard that houses all of their data and enables closed-loop planning.

Our evaluation methodologies allow brands to understand:

  • In-store media performance (any retailer)

  • eCommerce media performance (any retailer)

  • Performance marketing such as programmatic digital 

  • Total campaign ROI

The benefits
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Our methodology provides a unified view across all media and all retailers, with standardised output.

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Findings are delivered back 6 weeks post-media-live date, to enable us to optimise future campaigns quickly

and efficiently.

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Receive industry-leading

recommendations for how to invest

your marketing budgets, using historic comparisons and predictive analytics.