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Planning

We build effective commerce marketing strategies, from audience analysis to messaging hierarchy to channel activation. Everything we do is underpinned by data, whether through our partners or through our own technology, Plan-Apps.

Our strategic approach helps brands understand:

  • Where the competitive set and category landscape is taking their products

  • Who their target audience is, and the prime locations they reside in

  • What kind of messages this audience is most receptive to

By deepening the understanding of your prime prospect, we’re able to use everything from detailed channel selection based on predictive data to store/website/D2C targeting to amplify your brand’s message.

The benefits
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Develop insight-led commerce strategies that have audience data at the heart.

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Access powerful results data to make more informed and effective media choices.

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Use rich audience data to inform the way we target and convert shoppers.