Our {approach}
The path to purchase is no longer linear. Consumers move fluidly between channels, devices, and mindsets and CPG brands need a partner who can keep pace.​ We bring together the sweet spot of data, tech and media to deliver connected commerce campaigns that cut through complexity and drive real impact.
Seamless Integration​
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We connect brand storytelling to transactions, through unparalleled CPG & commerce expertise.
Consumer expertise
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We have unrivalled access to retailer audience data, knowing when & how to use it to drive relevancy & efficiency.
Advanced omnichannel​
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We use market leading media capabilities through sophisticated media trading to control and deliver personalised journeys which turn consideration into purchase.
Performance at the heart​
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We use proprietary tools with industry leading media performance insights across brand and commerce outcomes to measure and understand performance.
Our model is built for today’s landscape: combining genuine CPG expertise, unrivalled retail partnerships, and independent agility with the backing of the
UK’s #1 commerce media agency, SMG.
We are genuine specialists.
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Powered by world-class technology and insight.
Plan-Apps uses unique commerce media performance data and audience insights to plan, manage, optimise & evaluate media delivering the most effective and efficient campaigns.
It’s a new world of media and our unique approach ensures CPGs don’t just keep up, they win.
We’re proud to hold long-standing & impactful partnerships with many
of the UK’s leading CPGs
