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Stay in the know. We're always putting our minds to topics we believe are important in helping our clients navigate and understand the world of commerce marketing. Here you'll find all our thinking, alongside big company news.
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Creative and communication's role in driving a seamless experience across the full path to purchase
Creative and communication's role in driving a seamless experience across the full path to purchase
Matt Lee
May 10, 20233 min read
171 views
0 comments
Marketing: the top considerations for driving ROI
Marketing: the top considerations for driving ROI
Matt Lee
Apr 13, 20232 min read
54 views
0 comments
How to get ahead of the curve on e-commerce campaigns
How to get ahead of the curve on e-commerce campaigns
Matt Lee
Mar 16, 20232 min read
49 views
0 comments
Capitalise on commerce media by uniting marketing teams and budgets
For many decades, brands have approached their marketing campaigns with a separate brand and retail lens, often planning and implementing...
Matt Lee
Feb 24, 20232 min read
63 views
0 comments
How can brands and retailers win with customers in 2023?
You all know the headlines from 2022: Whilst employment rates are at a record high and we’re not predicted to enter another recession,...
Matt Lee
Jan 30, 20234 min read
55 views
0 comments
Two months into HFSS restrictions, how are brands and retailers responding?
The first wave of HFSS restrictions were introduced in October, meaning all stores over 2,000 sq ft can no longer place HFSS items near...
Matt Lee
Dec 12, 20222 min read
54 views
0 comments
In the rush to embrace digital, marketeers can’t forget the power of physical stores
I’m sure we can all recall a recent meeting where the hot topic has been e-commerce, perhaps even q-commerce. Or maybe where the latest...
Matt Lee
Nov 11, 20223 min read
84 views
0 comments
Five tips for media investment in q-commerce
Consumer behaviour is constantly evolving, which means so is the world of commerce media, and this can leave some of us unsure of how...
Matt Lee
Oct 14, 20224 min read
60 views
0 comments
How brands can find success in the world of digital strategies
When marketing directors utter the word ‘digital’ in the world of FMCG, you can still feel the nervousness that circulates around a...
Claire Sage
Sep 26, 20223 min read
67 views
0 comments
How retail media can help with the marketers’ holy grail: personalisation
Personalised marketing has been seen as the holy grail for marketers for a number of years. How can you reach your target audience with...
David Moore
Aug 19, 20222 min read
89 views
0 comments
How retail media networks can help revitalise brand marketing
Let’s face it, retail media has rarely been seen as an exciting part of the marketing mix. It’s often been an afterthought and something...
Sean Crawford
Jul 25, 20223 min read
115 views
0 comments
Don’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
It’s hard to avoid the headlines TikTok has been making since the pandemic. The short-form video platform has grown exponentially,...
Matt Lee
Jun 29, 20223 min read
101 views
0 comments
Where should brands focus their marketing spend as inflation bites?
It would be incorrect to say we’ve come out of the pandemic feeling hardship is behind us. Whether you’re a brand, retailer or consumer,...
Matt Lee
May 26, 20223 min read
114 views
0 comments
HFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
HFSS: not only a cumbersome acronym, but a hurdle at the end of what has been a long steeplechase for grocery retail. For both brands and...
Matt Lee
Mar 31, 20223 min read
67 views
0 comments
How the US is leading the way in self-service marketing
At the start of the year, I wrote about why aggregators are the future of retail media and what brands need to do in response to this:...
Matt Lee
Mar 3, 20223 min read
50 views
0 comments
Why advertisers should take note of the great return to the office
With the announcement from the UK government that working from home guidance is now over (hurrah!), employers and government alike are...
Matt Lee
Feb 3, 20222 min read
38 views
0 comments
Why aggregators are the future of retail media
One of the most annoying things about the modern world is the increasing lack of service we receive across so many facets of life, owing...
Matt Lee
Jan 6, 20223 min read
55 views
0 comments
Marketing strategy is stuck in the 1950s. Time to modernise for the social media era
Ever since the birth of ‘above the line’ and ‘below the line’ from P&G in the 1950s, brands have pondered where they should direct their...
Matt Lee
Nov 24, 20213 min read
48 views
0 comments
Brands have a golden opportunity to optimise their first-party data management
We all know first-party data is valuable. But just because something is well known, doesn’t mean we put it into practice often or well...
Matt Lee
Oct 27, 20213 min read
47 views
0 comments
How brands can take advantage of on-demand convenience grocery apps
It seems these days people value speed as much as price. Getting instant service at the touch of a screen is now the norm. We can get our...
Matt Lee
Sep 1, 20213 min read
53 views
0 comments
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