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Stay in the know. We're always putting our minds to topics we believe are important in helping our clients navigate and understand the world of commerce marketing. Here you'll find all our thinking, alongside big company news.

Where should brands focus their marketing spend as inflation bites?

Matt Lee

May 25
3 min

Where should brands focus their marketing spend as inflation bites?

It would be incorrect to say we’ve come out of the pandemic feeling hardship is behind us. Whether you’re a brand, retailer or consumer,...

56 views0 comments

HFSS regulation is a challenge – but it offers fresh in-store opportunities for brands

Matt Lee

Mar 30
3 min

HFSS regulation is a challenge – but it offers fresh in-store opportunities for brands

HFSS: not only a cumbersome acronym, but a hurdle at the end of what has been a long steeplechase for grocery retail. For both brands and...

20 views0 comments

How the US is leading the way in self-service marketing

Matt Lee

Mar 3
3 min

How the US is leading the way in self-service marketing

At the start of the year, I wrote about why aggregators are the future of retail media and what brands need to do in response to this:...

5 views0 comments

Why advertisers should take note of the great return to the office

Matt Lee

Feb 3
2 min

Why advertisers should take note of the great return to the office

With the announcement from the UK government that working from home guidance is now over (hurrah!), employers and government alike are...

1 view0 comments

Why aggregators are the future of retail media

Matt Lee

Jan 6
3 min

Why aggregators are the future of retail media

One of the most annoying things about the modern world is the increasing lack of service we receive across so many facets of life, owing...

2 views0 comments

Marketing strategy is stuck in the 1950s. Time to modernise for the social media era

Matt Lee

Nov 24, 2021
3 min

Marketing strategy is stuck in the 1950s. Time to modernise for the social media era

Ever since the birth of ‘above the line’ and ‘below the line’ from P&G in the 1950s, brands have pondered where they should direct their...

1 view0 comments

Brands have a golden opportunity to optimise their first-party data management

Matt Lee

Oct 26, 2021
3 min

Brands have a golden opportunity to optimise their first-party data management

We all know first-party data is valuable. But just because something is well known, doesn’t mean we put it into practice often or well...

0 views0 comments

How brands can take advantage of on-demand convenience grocery apps

Matt Lee

Aug 31, 2021
3 min

How brands can take advantage of on-demand convenience grocery apps

It seems these days people value speed as much as price. Getting instant service at the touch of a screen is now the norm. We can get our...

11 views0 comments

'Omnichannel’ is no longer a buzzword. It’s the only way forward for grocers

Matt Lee

Aug 20, 2021
3 min

'Omnichannel’ is no longer a buzzword. It’s the only way forward for grocers

Over the past 18 months, the grocery industry has seen a significant shake-up. The pandemic has both accelerated and halted various plans...

44 views0 comments

Retailers and brands need to start testing now for the HFSS legislation changes

Matt Lee

Jul 22, 2021
2 min

Retailers and brands need to start testing now for the HFSS legislation changes

April 2022: a date now firmly etched into the minds of most retailers and brands. That is the date the government’s new HFSS legislation...

71 views0 comments

Price promotions still have a place in FMCG – but they need to be personal to shoppers

Matt Lee

Jun 29, 2021
3 min

Price promotions still have a place in FMCG – but they need to be personal to shoppers

Price promotions have always been a staple of brands’ and retailers’ strategies to get shoppers through the door and spending more. As a...

50 views0 comments

The power to retailer and brands to enact change.

Matt Lee

May 19, 2021
3 min

The power to retailer and brands to enact change.

Sustainability is no longer a niche trend reserved for a select audience. The impact of Covid has shone a bigger spotlight on...

84 views0 comments

Why today’s marketing funnel needs a makeover

Matt Lee

Apr 15, 2021
3 min

Why today’s marketing funnel needs a makeover

Marketing has long been segmented into functions defined by their area of responsibility across the purchase funnel – cue all sorts of...

152 views0 comments

How Amazon is translating frictionless online experiences to its retail stores

Matt Lee

Mar 18, 2021
3 min

How Amazon is translating frictionless online experiences to its retail stores

The ‘principle of least effort’ is a fundamental human truth. It means when something can be done in several different ways, the one that...

112 views0 comments

FMCG brands should prepare for a world without the 3rd party cookie.

Matt Lee

Feb 18, 2021
3 min

FMCG brands should prepare for a world without the 3rd party cookie.

A year after Google announced they would be removing the 3rd party cookie from Chrome, there is still no widespread agreement amongst...

71 views0 comments

Now is the time for FMCG brands to embrace Programmatic marketing

Matt Lee

Jan 29, 2021
2 min

Now is the time for FMCG brands to embrace Programmatic marketing

The Pandemic has accelerated change in many areas from how people shop, how (and where) they work and where they want to live. So, it is...

150 views0 comments

Supermarkets have a tough choice to make this Christmas

Matt Lee

Nov 24, 2020
3 min

Supermarkets have a tough choice to make this Christmas

As we look towards the festive season and the 'unlocking' of COVID Lockdown 2.0, how can grocery retailers win this Christmas?

30 views0 comments

Geo-targeted media is perfect for a nation in different phases of lockdown

Matt Lee

Oct 27, 2020
2 min

Geo-targeted media is perfect for a nation in different phases of lockdown

Why hyper targeted, hyper relevant media is the only effective way to reach shoppers in our current wave of COVID.

30 views0 comments

Why separation of retailers and their media estates is so crucial

Matt Lee

Sep 30, 2020
2 min

Why separation of retailers and their media estates is so crucial

What Aesop’s wind and sun parable means for retailer media spending

41 views0 comments

The pandemic ushered in ultra-fast delivery. Instant gratification is now king

Matt Lee

Aug 27, 2020
2 min

The pandemic ushered in ultra-fast delivery. Instant gratification is now king

The past few months have seen a sizeable shift in the retail world. The pandemic ushered in ultra-fast delivery for grocery.

55 views0 comments