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In the rush to embrace digital, marketeers can’t forget the power of physical stores
I’m sure we can all recall a recent meeting where the hot topic has been e-commerce, perhaps even q-commerce. Or maybe where the latest...
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Stay in the know. We're always putting our minds to topics we believe are important in helping our clients navigate and understand the world of commerce marketing. Here you'll find all our thinking, alongside big company news.
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Matt Lee
- Oct 14
- 4 min
Five tips for media investment in q-commerce
Consumer behaviour is constantly evolving, which means so is the world of commerce media, and this can leave some of us unsure of how...
17 views0 comments
Claire Sage
- Sep 26
- 3 min
How brands can find success in the world of digital strategies
When marketing directors utter the word ‘digital’ in the world of FMCG, you can still feel the nervousness that circulates around a...
31 views0 comments
David Moore
- Aug 19
- 2 min
How retail media can help with the marketers’ holy grail: personalisation
Personalised marketing has been seen as the holy grail for marketers for a number of years. How can you reach your target audience with...
40 views0 comments
Sean Crawford
- Jul 25
- 3 min
How retail media networks can help revitalise brand marketing
Let’s face it, retail media has rarely been seen as an exciting part of the marketing mix. It’s often been an afterthought and something...
71 views0 comments
Matt Lee
- Jun 29
- 3 min
Don’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
It’s hard to avoid the headlines TikTok has been making since the pandemic. The short-form video platform has grown exponentially,...
56 views0 comments
Matt Lee
- May 25
- 3 min
Where should brands focus their marketing spend as inflation bites?
It would be incorrect to say we’ve come out of the pandemic feeling hardship is behind us. Whether you’re a brand, retailer or consumer,...
72 views0 comments
Matt Lee
- Mar 30
- 3 min
HFSS regulation is a challenge – but it offers fresh in-store opportunities for brands
HFSS: not only a cumbersome acronym, but a hurdle at the end of what has been a long steeplechase for grocery retail. For both brands and...
30 views0 comments
Matt Lee
- Mar 3
- 3 min
How the US is leading the way in self-service marketing
At the start of the year, I wrote about why aggregators are the future of retail media and what brands need to do in response to this:...
9 views0 comments
Matt Lee
- Feb 3
- 2 min
Why advertisers should take note of the great return to the office
With the announcement from the UK government that working from home guidance is now over (hurrah!), employers and government alike are...
9 views0 comments
Matt Lee
- Jan 6
- 3 min
Why aggregators are the future of retail media
One of the most annoying things about the modern world is the increasing lack of service we receive across so many facets of life, owing...
8 views0 comments
Matt Lee
- Nov 24, 2021
- 3 min
Marketing strategy is stuck in the 1950s. Time to modernise for the social media era
Ever since the birth of ‘above the line’ and ‘below the line’ from P&G in the 1950s, brands have pondered where they should direct their...
9 views0 comments
Matt Lee
- Oct 26, 2021
- 3 min
Brands have a golden opportunity to optimise their first-party data management
We all know first-party data is valuable. But just because something is well known, doesn’t mean we put it into practice often or well...
7 views0 comments
Matt Lee
- Aug 31, 2021
- 3 min
How brands can take advantage of on-demand convenience grocery apps
It seems these days people value speed as much as price. Getting instant service at the touch of a screen is now the norm. We can get our...
13 views0 comments
Matt Lee
- Aug 20, 2021
- 3 min
'Omnichannel’ is no longer a buzzword. It’s the only way forward for grocers
Over the past 18 months, the grocery industry has seen a significant shake-up. The pandemic has both accelerated and halted various plans...
54 views0 comments
Matt Lee
- Jul 22, 2021
- 2 min
Retailers and brands need to start testing now for the HFSS legislation changes
April 2022: a date now firmly etched into the minds of most retailers and brands. That is the date the government’s new HFSS legislation...
90 views0 comments
Matt Lee
- Jun 29, 2021
- 3 min
Price promotions still have a place in FMCG – but they need to be personal to shoppers
Price promotions have always been a staple of brands’ and retailers’ strategies to get shoppers through the door and spending more. As a...
56 views0 comments
Matt Lee
- May 19, 2021
- 3 min
The power to retailer and brands to enact change.
Sustainability is no longer a niche trend reserved for a select audience. The impact of Covid has shone a bigger spotlight on...
92 views0 comments
Matt Lee
- Apr 15, 2021
- 3 min
Why today’s marketing funnel needs a makeover
Marketing has long been segmented into functions defined by their area of responsibility across the purchase funnel – cue all sorts of...
159 views0 comments
Matt Lee
- Mar 18, 2021
- 3 min
How Amazon is translating frictionless online experiences to its retail stores
The ‘principle of least effort’ is a fundamental human truth. It means when something can be done in several different ways, the one that...
116 views0 comments