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Stay in the know. We're always putting our minds to topics we believe are important in helping our clients navigate and understand the world of commerce marketing. Here you'll find all our thinking, alongside big company news.
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Matt Lee
Aug 20, 20213 min read
'Omnichannel’ is no longer a buzzword. It’s the only way forward for grocers
Over the past 18 months, the grocery industry has seen a significant shake-up. The pandemic has both accelerated and halted various plans...
85 views0 comments


Matt Lee
Jul 22, 20212 min read
Retailers and brands need to start testing now for the HFSS legislation changes
April 2022: a date now firmly etched into the minds of most retailers and brands. That is the date the government’s new HFSS legislation...
122 views0 comments


Matt Lee
Jun 29, 20213 min read
Price promotions still have a place in FMCG – but they need to be personal to shoppers
Price promotions have always been a staple of brands’ and retailers’ strategies to get shoppers through the door and spending more. As a...
86 views0 comments


Matt Lee
May 19, 20213 min read
The power to retailer and brands to enact change.
Sustainability is no longer a niche trend reserved for a select audience. The impact of Covid has shone a bigger spotlight on...
123 views0 comments


Matt Lee
Apr 15, 20213 min read
Why today’s marketing funnel needs a makeover
Marketing has long been segmented into functions defined by their area of responsibility across the purchase funnel – cue all sorts of...
198 views0 comments


Matt Lee
Mar 18, 20213 min read
How Amazon is translating frictionless online experiences to its retail stores
The ‘principle of least effort’ is a fundamental human truth. It means when something can be done in several different ways, the one that...
150 views0 comments

Matt Lee
Feb 18, 20213 min read
FMCG brands should prepare for a world without the 3rd party cookie.
A year after Google announced they would be removing the 3rd party cookie from Chrome, there is still no widespread agreement amongst...
138 views0 comments


Matt Lee
Jan 29, 20212 min read
Now is the time for FMCG brands to embrace Programmatic marketing
The Pandemic has accelerated change in many areas from how people shop, how (and where) they work and where they want to live. So, it is...
292 views0 comments

Matt Lee
Nov 24, 20203 min read
Supermarkets have a tough choice to make this Christmas
As we look towards the festive season and the 'unlocking' of COVID Lockdown 2.0, how can grocery retailers win this Christmas?
61 views0 comments


Matt Lee
Oct 27, 20202 min read
Geo-targeted media is perfect for a nation in different phases of lockdown
Why hyper targeted, hyper relevant media is the only effective way to reach shoppers in our current wave of COVID.
60 views0 comments


Matt Lee
Sep 30, 20202 min read
Why separation of retailers and their media estates is so crucial
What Aesop’s wind and sun parable means for retailer media spending
78 views0 comments


Matt Lee
Aug 27, 20202 min read
The pandemic ushered in ultra-fast delivery. Instant gratification is now king
The past few months have seen a sizeable shift in the retail world. The pandemic ushered in ultra-fast delivery for grocery.
94 views0 comments
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