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Organix:
{Jars NPD Launch}
Organix wanted to drive awareness
and sales for their new Jars range.
But with a limited budget, we needed to be smart with whom we targeted and what media we used.
We used social media and identified
the bullseye shopper to be parents
with babies between 6-12 months.
This was then coupled with stores that over-indexed in competitor brand sales, to tackle the market share objective.
22.9%
Ft. SKU Uplift
13.9%
Sub Brand Uplift
The strategy:
Identify the right shopper
through demographic data
and geo-targeting
Targeting those within 1.5km
of the selected stores
With stores which over-index in
competitor brand sales
With clear calls to action
for the shopper
Media selection:
{ Targeted Geo-Social )
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