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Keter Curver
{Autumn Tidy Up}

Keter wanted to raise awareness and drive rate of sale for its Curver Infinity and MyStyle ranges during the ‘Autumn Tidy Up’ key trading period.

 

We targeted family-focused females between 25- 55 with interests in shopping and fashion who were also seeking organisation solutions for their home.

 

We used extensive interest targeting as well as hyper location targeting location to reach shoppers who were in the exploration and consideration phases of their shopper journey. 

122%

Ft. SKU Uplift
Pinterest &
Geo Social

£2.51

Brand ROI

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The strategy:

Using a combination of Digital Video and Geo Social to drive targeted awareness at scale

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Leveraging true catchment and historical store visit data to serve and optimise digital ads in proximity to selected stores

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Reaching engaged users on Pinterest who were in the exploration phase of their shopper journey to inspire usage and drive trial

Media selection:

{ Geo Social }

{ Video Digital Display }

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