top of page
blue-strip.png

Keter Curver
{Autumn Tidy Up}

Keter wanted to raise awareness and drive rate of sale for its Curver Infinity and MyStyle ranges during the ‘Autumn Tidy Up’ key trading period.

 

We targeted family-focused females between 25- 55 with interests in shopping and fashion who were also seeking organisation solutions for their home.

 

We used extensive interest targeting as well as hyper location targeting location to reach shoppers who were in the exploration and consideration phases of their shopper journey. 

122%

Ft. SKU Uplift
Pinterest &
Geo Social

£2.51

Brand ROI

Capture Keter Social ad
Capture Keter

The strategy:

Using a combination of Digital Video and Geo Social to drive targeted awareness at scale

Capture Laptop icon
Capture location icon

Leveraging true catchment and historical store visit data to serve and optimise digital ads in proximity to selected stores

Capture lightbulb icon

Reaching engaged users on Pinterest who were in the exploration phase of their shopper journey to inspire usage and drive trial

Media selection:

{ Geo Social }

{ Video Digital Display }

Capture Keter Video display ad
Capture Keter phone ad
General Mills Logo

Capture have been invaluable extension of the General Mills / Häagen-Dazs team.

Whether it is strategic planning and execution or as trusted representation of Häagen-Dazs on customer calls, they have shown consistently strong execution of the brilliant basics as well as a progressive approach to experimentation and connected commerce, positively blurring the lines between traditional shopper and ATL. Capture have always been proactive and gone the extra mile to deliver for our team and brand. We have become one team and I am very grateful for that.

Capture commerce media agency logo
SMG logo

FIND US

60 Great Portland St, London, W1W 7RT

SOCIALS

  • LinkedIn

SIGN UP TO OUR NEWSLETTER

Thanks for subscribing!

bottom of page