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Taylors of Harrogate:
{Christmas Blend}

Taylors wanted to cut through
the Christmas noise, making this
the coffee of choice for shoppers
during the festive season.


The brand targeted two key
audiences, Affluent Adventurers
and Christmas Gifters/Hosts.

29%

​Ft. SKU Uplift
POS and Digital
in Tesco

Capture Taylors of Harrogate Sainsburys Magazine ad
Capture Taylors of Harrogate

The strategy:

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Identified the prime prospect
using category sales data

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We then retargeted those shoppers
within a 1.5km radius of selected stores

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Enabled us to serve digital media
pre-shop to a relevant audience

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Supported at the point of purchase
with the same Christmas creative

Media selection:

{ Targeted digital banners }

{ POS — Instore }

Capture Taylors of Harrogate Asda bubble
Capture Taylors of Harrogate digital display ad
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Capture have been invaluable extension of the General Mills / Häagen-Dazs team.

Whether it is strategic planning and execution or as trusted representation of Häagen-Dazs on customer calls, they have shown consistently strong execution of the brilliant basics as well as a progressive approach to experimentation and connected commerce, positively blurring the lines between traditional shopper and ATL. Capture have always been proactive and gone the extra mile to deliver for our team and brand. We have become one team and I am very grateful for that.

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