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Taylors of Harrogate:
{Christmas Blend}

Taylors wanted to cut through
the Christmas noise, making this
the coffee of choice for shoppers
during the festive season.


The brand targeted two key
audiences, Affluent Adventurers
and Christmas Gifters/Hosts.

29%

Ft. SKU Uplift
POS and Digital
in Tesco

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The strategy:

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Identified the prime prospect
using category sales data

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We then retargeted those shoppers
within a 1.5km radius of selected stores

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Enabled us to serve digital media
pre-shop to a relevant audience

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Supported at the point of purchase
with the same Christmas creative

Media selection:

{ Targeted digital banners }

{ POS — Instore }

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