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Taylors of Harrogate:
{Christmas Blend}
Taylors wanted to cut through
the Christmas noise, making this
the coffee of choice for shoppers
during the festive season.
The brand targeted two key
audiences, Affluent Adventurers
and Christmas Gifters/Hosts.
29%
​Ft. SKU Uplift
POS and Digital
in Tesco
The strategy:
Identified the prime prospect
using category sales data
We then retargeted those shoppers
within a 1.5km radius of selected stores
Enabled us to serve digital media
pre-shop to a relevant audience
Supported at the point of purchase
with the same Christmas creative
Media selection:
{ Targeted digital banners }
{ POS — Instore }
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