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McCain:
{Flavour Makers}

With the pandemic bringing in
younger and more affluent
shoppers into frozen, McCain
wanted to take advantage of this
to grow the McCain brand.


With no ATL support, our task was
to recruit this younger, more
affluent shopper into the brand.

21.6%

Ft. SKU Uplift

+73%

VS SMG 2021
Benchmark

Digital Brand ROI

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The strategy:

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Identified audience
and demographic data

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Created a cost-effective
omni-channel platform

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Targeted for areas that aligned
with stores lists + audience

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Making McCain front of customer's
mind at the point of consideration

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And converting them with
media at the point of purchase

Media selection:

{ Digital display }


{ Targeted email }

{ Radio }


{ POS (Instore/.com) }

{ Geo-Social }


{ Entrance gates }