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McCain:
{Flavour Makers}

With the pandemic bringing in
younger and more affluent
shoppers into frozen, McCain
wanted to take advantage of this
to grow the McCain brand.


With no ATL support, our task was
to recruit this younger, more
affluent shopper into the brand.

21.6%

Ft. SKU Uplift

+73%

VS SMG 2021
Benchmark

Digital Brand ROI

Mccain Flavour Make Chips Capture
Capture Mccain Geo Targeted Social

The strategy:

Capture location logo

Identified audience
and demographic data

Capture store front logo

Created a cost-effective
omni-channel platform

Capture family logo

Targeted for areas that aligned
with stores lists + audience

Capture impulse buy logo

Making McCain front of customer's
mind at the point of consideration

Capture aisle fin logo

And converting them with
media at the point of purchase

Media selection:

{ Digital display }


{ Targeted email }

{ Radio }


{ POS (Instore/.com) }

{ Geo-Social }


{ Entrance gates }

General Mills Logo

Capture have been invaluable extension of the General Mills / Häagen-Dazs team.

Whether it is strategic planning and execution or as trusted representation of Häagen-Dazs on customer calls, they have shown consistently strong execution of the brilliant basics as well as a progressive approach to experimentation and connected commerce, positively blurring the lines between traditional shopper and ATL. Capture have always been proactive and gone the extra mile to deliver for our team and brand. We have become one team and I am very grateful for that.

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SMG logo

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