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{Flavour Makers}

With the pandemic bringing in
younger and more affluent
shoppers into frozen, McCain
wanted to take advantage of this
to grow the McCain brand.

With no ATL support, our task was
to recruit this younger, more
affluent shopper into the brand.


Ft. SKU Uplift


VS SMG 2021

Digital Brand ROI

Mccain Flavour Make Chips Capture
Capture Mccain Geo Targeted Social

The strategy:

Capture location logo

Identified audience
and demographic data

Capture store front logo

Created a cost-effective
omni-channel platform

Capture family logo

Targeted for areas that aligned
with stores lists + audience

Capture impulse buy logo

Making McCain front of customer's
mind at the point of consideration

Capture aisle fin logo

And converting them with
media at the point of purchase

Media selection:

{ Digital display }

{ Targeted email }

{ Radio }

{ POS (Instore/.com) }

{ Geo-Social }

{ Entrance gates }

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