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Jaffa Cakes were losing relevance …introducing Jaffa Cola.

 

We worked in partnership with pladis to unlock off toolkit channels via LS11’s Merchant Den process to support this first to market launch in Asda. Raising awareness & interest via large format die-cut OOH & digital engaging to the target & unmissable instore activity.

28%

FSKU Sales Uplift

8M

WOW Display Impressions

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Capture have been invaluable extension of the General Mills / Häagen-Dazs team.

Whether it is strategic planning and execution or as trusted representation of Häagen-Dazs on customer calls, they have shown consistently strong execution of the brilliant basics as well as a progressive approach to experimentation and connected commerce, positively blurring the lines between traditional shopper and ATL. Capture have always been proactive and gone the extra mile to deliver for our team and brand. We have become one team and I am very grateful for that.

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60 Great Portland St, London, W1W 7RT

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