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Jaffa Cakes were losing relevance …introducing Jaffa Cola.
We worked in partnership with pladis to unlock off toolkit channels via LS11’s Merchant Den process to support this first to market launch in Asda. Raising awareness & interest via large format die-cut OOH & digital engaging to the target & unmissable instore activity.
28%
FSKU Sales Uplift
8M
WOW Display Impressions

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