top of page

{DUO Launch}

Häagen-Dazs were looking to drive standout awareness of their new DUO range with best in class commerce marketing that drives purchase conversion.  

We started by understanding the target shopper, moving away from a demographic focus towards identifying an aspirational audience of ‘Life Juicers’.


Once identified, we used shopper behaviour and data from past campaigns to create a bespoke strategy focusing on reach and impact. 


Brandable media was utilised to shout about NEW and to explain the unique proposition of DUO creating a functional benefit.


Aisle Fins


Digital Display

Haagen Dazs Capture mobile display
Haagen Dazs Capture aisle fins

The strategy:

Capture/Haagen Dazs demographic

Targeting shoppers looking to enjoy indulgent treats out and about

Capture/Haagen Dazs aisle fin activation

Activate in top performing Häagen-Dazs Tesco Express stores

Capture/Haagen Dazs programmatic ads

Overlay targeted programmatic ads to shoppers near Tesco Express to drive traffic into store

Media selection:

{ Display Display }                 { Online }                 { Aisle Fins }

bottom of page