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Häagen-Dazs:
{DUO Launch}

Häagen-Dazs were looking to drive standout awareness of their new DUO range with best in class commerce marketing that drives purchase conversion.  

We started by understanding the target shopper, moving away from a demographic focus towards identifying an aspirational audience of ‘Life Juicers’.

 

Once identified, we used shopper behaviour and data from past campaigns to create a bespoke strategy focusing on reach and impact. 

 

Brandable media was utilised to shout about NEW and to explain the unique proposition of DUO creating a functional benefit.

£5.04

ROI
Aisle Fins

2.4M

Impressions
Digital Display

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The strategy:

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Targeting shoppers looking to enjoy indulgent treats out and about

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Activate in top performing Häagen-Dazs Tesco Express stores

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Overlay targeted programmatic ads to shoppers near Tesco Express to drive traffic into store

Media selection:

{ Display Display }                 { Online }                 { Aisle Fins }