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Gü Puds:
{Strike Gold with Gü}
Gü Puds wanted to drive sales of their total cheesecake range at Tesco.
We targeted customers seeking an indulgent treat, reaching them in the consideration stage of their shopping journey through an on-pack competition in partnership with Tesco.
Using hyper targeted location and audience data, Digital Display and Geo-Social were used to target shoppers at home who are within 1km of relevant stores, to drive awareness of the competition and ultimately encourage footfall and sales both in store and online.
10%
Brand Sales % Uplift
£1.59
Brand ROI
The strategy:
Using true catchment location data we were able to reach our key audience in proximity to store
Supporting competition entries
sing on-pack QR codes
Targeting them at home in the planning stage of their purchase
Retargeting prospects within
1km of stores
Media selection:
{ Digital Display }
{ Aisle Fins }
{ Geo Social }