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Gü Puds:
{Strike Gold with Gü}

Gü Puds wanted to drive sales of their total cheesecake range at Tesco.

 

We targeted customers seeking an indulgent treat, reaching them in the consideration stage of their shopping journey through an on-pack competition in partnership with Tesco.

 

Using hyper targeted location and audience data, Digital Display and Geo-Social were used to target shoppers at home who are within 1km of relevant stores, to drive awareness of the competition and ultimately encourage footfall and sales both in store and online.

10%

Brand Sales % Uplift

£1.59

Brand ROI

Capture/Gu Puds Social ad
Capture/Gu Puds image

The strategy:

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Using true catchment location data we were able to reach our key audience in proximity to store

Supporting competition entries

sing on-pack QR codes

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Targeting them at home in the planning stage of their purchase

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Retargeting prospects within

1km of stores

Media selection:

{ Digital Display }

{ Aisle Fins }

{ Geo Social }

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Capture have been invaluable extension of the General Mills / Häagen-Dazs team.

Whether it is strategic planning and execution or as trusted representation of Häagen-Dazs on customer calls, they have shown consistently strong execution of the brilliant basics as well as a progressive approach to experimentation and connected commerce, positively blurring the lines between traditional shopper and ATL. Capture have always been proactive and gone the extra mile to deliver for our team and brand. We have become one team and I am very grateful for that.

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