Brewdog: {Lost Lager}

Brewdog wanted to grow their
penetration by recruiting a new
audience of lager drinkers into
the brand through their hero sku,
Lost Lager.

We identified their prime prospect as
younger adult males (25-44 years old),
who are frequent premium lager
drinkers and are environmentally
conscious. This allowed us to develop
a hyper targeted campaign to reach
them through the path to purchase.

21.6%

Ft. SKU Uplift

+17%

VS SMG 2021
Benchmark

Digital Brand ROI

The strategy:

Using key interest
and demographic data

Identified shoppers who had
been seen in select stores

Enabling us to serve digital
media pre-shop to the
relevant audience

We then re-targeted shoppers
in proximity to stores with retail
and promo callouts

Supported by fixture and
ecomm media to convert sales

Media selection:

{ Targeted digital banners }

{ Digital Audio }

{ Geo-Located Social }